Shoe City Marketing Internship 2025: Kickstart Your Career

Ready to step into marketing? Shoe City, a leading footwear retailer under Pepkor with 200+ stores, is hiring Marketing Graduate Interns in South Africa. With a relevant degree and ~R6,000–R10,000/month stipend, you’ll drive brand campaigns. Apply now to join a 4.2/5 Indeed-rated team.
Why Shoe City’s Marketing Internship Stands Out
Unlike typical internships, Shoe City’s program immerses you in a R30 billion retail sector, supporting brands like Grasshopper and Tomy that reach 1 million+ customers monthly (pepkor.co.za). With 60% of interns securing permanent roles or advancing to marketing coordinator positions within a year (za.indeed.com), you’ll grow in a creative, purpose-driven environment.
What’s the Marketing Internship Role?
Shoe City, part of Pepkor since 1998, delivers stylish, affordable footwear across 9 provinces. As a Marketing Graduate Intern, you’ll assist with campaigns, analyze market trends, and support social media strategies, contributing to 50+ monthly promotions in a dynamic retail hub, likely based in Cape Town or Johannesburg.
What You’ll Do
- Support the development of marketing campaigns
- Conduct market research and competitor analysis
- Assist with social media content creation and scheduling
- Coordinate promotional events and in-store activations
- Track campaign performance and compile reports
- Collaborate with design and sales teams
Why Apply?
- Competitive Stipend: ~R6,000–R10,000/month (web data)
- Career Launch: Pathway to marketing coordinator or brand manager
- Accessible Entry: Marketing degree or diploma
- Impact: Shape 10% of SA’s footwear retail market
- Mentorship: Learn from Pepkor’s marketing experts
Are You Eligible?
You qualify if you:
- Are a South African citizen with a valid ID
- Hold a degree or diploma in Marketing, Communications, or Business
- Have graduated within the last 2 years (2023–2025)
- Are proficient in MS Office and social media platforms
- Have a clear criminal record
How to Apply
- Apply online at Pepkor Careers Portal (search “Shoe City Marketing Graduate Internship”)
- Submit:
- Updated CV
- Certified ID copy
- Certified degree/diploma certificate
- Register an account; use Google Chrome
- No response within 4 weeks means you didn’t make it
- Questions? Email popia-io@pepkor.co.za or call 0860 900 100
Where’s It Going?
Work in Cape Town or Johannesburg, gaining skills for roles like digital marketer or brand strategist. With retail growing 4% yearly (Stats SA 2025), Pepkor’s 2,700+ stores and sustainability focus (pepkor.co.za) prepare you for careers at retailers like Ackermans. The internship’s real-world projects build a strong portfolio.
Does It Work?
Shoe City’s 4.2/5 Indeed rating (2025) praises growth opportunities but notes fast-paced demands. Ideal for creative problem-solvers, 75% gain practical marketing skills within a year (studentroom.co.za). Unlike generic programs, Shoe City’s Pepkor-backed structure offers exposure to large-scale retail marketing.
Apply Now
Join Shoe City to create campaigns that step up South Africa’s footwear fashion.